The Challenge
C Bakeshop, a beloved local bakery and cake store in Bicol, wanted to refresh their social media visuals to better appeal to a younger
audience and elevate their brand presence online.
How I Helped
I worked with the client to develop a photography direction that felt fresh, appetizing, and Instagrammable. With a styled food photography
approach, I highlighted their bestselling pastries and cakes in a way that made each treat pop—from lighting to composition to props.
The shoot was designed to align with the brand’s evolving look, while making their offerings stand out in Facebook’s busy feed.
Scope of Work
Creative Direction · Food Styling · Photography · Post-Processing
Outcome
The styled photos added a professional and cohesive look to their Facebook page, catching attention and helping build brand recognition —especially among younger customers who discover and engage with brands online.