The Challenge
LCC Department Store wanted to launch a back-to-school campaign that stood out—one that not only showcased their wide selection of school supplies but did so in a fun, witty way that would resonate with students and parents alike.
How I Helped
As part of the in-house Marketing Services Department, I collaborated closely with LCC Department Store’s Marketing team to
conceptualize and produce the campaign. I crafted the screenplay, shaped the humorous storytelling approach, and directed the shoot
from production to post.
Our goal was to strike a balance between humor and retail messaging—making sure the ad would be memorable while still delivering
clear information. The end product? A light-hearted, highly relatable video that turned a typical school shopping reminder into shareable
content.
Scope of Work
Concept Development · Screenwriting · Directing
Results
The ad achieved outstanding organic performance across social media platforms:
- 📈 Facebook Reach: 94,970
- 👁️🗨️ Facebook Impressions: 109,626
- 💬 Facebook Interactions: 1,505
- 🎥 TikTok Views: 1 Million
- ❤️ TikTok Likes: 20,100
Outcome
The campaign successfully generated buzz both in-store and online. It not only reinforced LCC as a go-to destination for back-to-school
needs, but also showcased how creative, local storytelling can drive engagement and results on a large scale.