The Challenge
With the launch of the LCC Rewards Plus App, the team needed a promo ad that would clearly introduce its features and benefits while keeping it engaging and easy to understand. Since it was a new platform, the goal was to build awareness, spark curiosity, and encourage customers to download and explore the app.
How I helped
I wrote the screenplay and script, directed the shoot, oversaw production, and edited the final output. The focus was to present the app’s features in a way that felt relatable and practical, showing how it fits naturally into the everyday shopping experience of LCC customers.
Rather than simply listing features, I structured the story to highlight real-life usage and benefits, making the app feel accessible and valuable from the very first download.
Scope of Work
Concept Development · Screenwriting · Directing · Shooting · Video Editing
Results
The ad played a key role in introducing the LCC Rewards Plus App to the public during its launch phase. It helped establish initial awareness and positioned the app as a convenient and rewarding companion for LCC shoppers.
(Performance data to be updated.)
Outcome
The project demonstrated my ability to lead a full-scale production independently, from idea to final edit. More importantly, it supported the successful rollout of a new digital platform, translating technical features into a clear and engaging story for everyday customers.