Protect EveryJuan Website

The Challenge

Protect EveryJuan is an advocacy-driven platform that aims to empower Filipinos with the mindset, tools, and knowledge to achieve
financial freedom. As part of the creative team behind the initiative, I was tasked to redesign their website with a focus on better user
experience, improved engagement, and stronger digital presence.

How I Helped

I led the UI design direction to make the site feel human, empowering, and easy to navigate. The design houses a growing library of
articles, videos, and tools—all made accessible through intuitive page structures and a clear content hierarchy. Inspired by the brand’s
mascot, Juan Matatag, the visual approach balanced approachability with credibility.

The goal was not only to improve usability but also to support PEJ’s mission of helping more Filipinos through accessible financial literacy
content and resources.

Scope of Work

 

UI Design · UX Strategy · Website Architecture · Style Guide

Outcome

The new interface helped drive stronger user engagement and improved key site metrics including time on page, return visits, and bounce
rate. The site’s organized content structure and approachable visuals made the financial learning journey more inviting for its growing
community.